F.A.S.T. BEATS SMART

To execute strategy, leaders must set ambitious targets, translate them into specific metrics and milestones, make them transparent throughout the organization, and discuss progress frequently.

FREQUENTLY REVIEWED

  • Goals should be embedded in ongoing discussions to review progress, allocate resources, prioritize initiatives, and provide feedback.

AMBITIOUS

  • Objectives should be difficult but possible to achieve.

SPECIFIC

  • Goals should translate into concrete metrics and milestones that force clarity on achieving each goal and measuring progress.

TRANSPARENT

  • Goals and the current performance should be made public for all employees to see.

F.A.S.T. BEATS SMART REQUEST

MAKE GOALS F.A.S.T. - NOT SMART

SMART goals undervalue ambition, focus narrowly on individual performance, and ignore the importance of discussing goals throughout the year.

F.A.S. T. beats SMART credit to Donald Sull and Charles Thames at MIT Sloan School of Management and Strategy Partners LLC.